From the little fashion and image I have learned about casual dress in men… their accessories really count perhaps more than women especially in casual dress code mainly because their clothes tend to look the same. So men invest in quality shoes, indeed quality men shoes are way more expensive than women’s but they also last longer. Choose quality belts too and a bold male watch. For mature older men please keep the printed tshirts that is tshirts with text and graphics to a minimum. Trousers mainly khakis, corduroys, jeans with a good fit… not too tight neither sagging. Invest also in a good scent, antiperspirant that will keep you confident and adds a touch of class. Your beard or moustache if you choose to keep one should be well kept even in a casual look. Lastly, invest in a good haircut. Indeed it is a thin line between looking like a boy instead of like a man when a man dresses casual. so choose mature pieces.
Dressing casual for the ladies is one of the greatest opportunities for a lady to develop and show case her own personal style. It is when we dress casually that we can show off our penchant for certain types of colours, fabrics and designs for our clothes and accessories unlike in the business or professional set up where our choice may be restricted. Dressing casual for women almost has no rules but is about expressing personal style, taste and mood. However, dress your age as certain pieces look absurd especially on the mature lady. The older your grow the more you should invest in classy, upmarket pieces to show off your refinement in style over the years. Look at what works well on someone else with a similar physique and personality as you and try and replicate the look. Dressing casually does not mean being casual on ones grooming but the same rules that apply for hair, nails, and body scent should apply. Never compromise on these.
Have a lovely weekend and do keep it chic if you choose to go casual!