Uzuri Wangu (My Essence) – An Introduction

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Uzuri Wangu (My Essence) – An Introduction

What is a brand?
‘A brand is a unique design, sign, symbol, words, or a combination of these, employed in creating an image that identifies a product and differentiates it from its competitors. Over time, this image becomes associated with a level of credibility, quality, and satisfaction in the consumer’s mind (see positioning). Thus brands help harried consumers in crowded and complex marketplace, by standing for certain benefits and value. Legal name for a brand is trademark and, when it identifies or represents a firm, it is called a brand name.’

‘Wacha niKwambie’ under Kwambie Nyambane for example is now a registered trademark in Kenya for my intellectual property works.
What is personal branding?
Personal branding used to include nothing more than a simple business card with your name on it, but with the development of social media and an increasingly individualized society, the brand you build around yourself is perhaps the single most important way to stand out in your spheres of influence. If you’re beginning to think about your personal brand, here are some key things to remember.
Personal branding is the means by which people remember you.
It’s more than a trademark; it is how you present yourself online and offline to potential clients and customers. Your personal brand builds your business, but it still centers around you as an individual.References:
www.thesource.com
www.thebusinessdictionary.com
Image credit: Google Images

Kwambie Nyambane
Kwambie Nyambane
Kwambie Nyambane is a Sales Force Effectiveness Manager in a leading bank in Kenya ‘by ', a passionate inspirational blogger 'by night'; and a wellness enthusiast championing healthy lifestyle choices. The founder and lead writer of this blog is a Bsc. Food Science and Post -Harvest Technology graduate of the Jomo Kenyatta University of Agriculture and Technology, Kenya, holds an MBA in Marketing from the University of Nairobi and is currently pursuing a PhD in Business Administration from the University of Nairobi. Kwambie is a member of Bloggers Association of Kenya. She believes in taking life with a big spoon, seeing the cup always as half full, and enjoying the scenery in this journey called life. Kwambie is mother to one beloved son nicknamed "The Champ";, sister to Marci and beloved auntie to the A & Z girls. She and her family make Nairobi City, Kenya their home. This blog is dedicated to her parents Moraa and Nyambane for their awesome inspiration in her formative years, for being her pillar of strength through life, her siblings Marci and Joash, and to her son "The Champ" and her nieces who represent the generation that came after her. May the nuggets contained in this blog serve many generations, the world over to come.

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