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Turning your passion into a Business

28th September 2020

After having known known how to discover our passions, our conversation on turning ones passion into a business continues this week.

Mute the noise around you
If you have a passion, a dream for a business do not listen too much to what others around you are saying. You have the capability to build your dream, define your future, your destiny and your legacy.
Sometimes even those with good intentions may try and mute your dream.
“ You got a dream… You gotta protect it. People can’t do somethin’ themselves, they wanna tell you you can’t do it. If you want somethin’, go get it. Period.”
Will Smith as Chris Gardner, in the movie The Pursuit of Happyness

Become an expert in your passion, its sector and business aspects concerning it
I like the words of Kenny G the jazz maestro that I heard recently,
“To me the greatest flattery that anyone could say was that I have a unique sound and that is what I am working for that’s my goal is to come up with something that is different and that is my own.”
These words have really inspired me in my writing and my blogging.
Perfect your skill in your passion, offer a unique aspect of it, see what the experts in your industry are up to, understand the business aspects of turning your passion into a business e.g. money, people, resources, marketing required and so forth on.

Get family and friends who believe in your idea
These people will give you the impetus to move on with your idea, and give you the support of where you hope to be in the future with your business. On this note I thank my nuclear family and my paternal Auntie Yucabeth for the support and inspiration that they have given me over the years, I also want to single out a close friend Caroline Akariza Nduba and the bank that I work for supporting my dream as lifestyle writer. For blog contributors Triza Akuka, Leah Kiguatha Muteru, Andrew Amadi and Lucy Ngari -Thank you from the bottom of my heart.

Balance between Creativity and Commercialisation
It is now a journey into monetising your passion. One needs to think of the following among many other things in turning their passion into a service or a product;

  • Resources needed
  • Cost of production
  • Selling price
  • Benchmark with competitors offering similar goods or services
    Also realize that though you may be very excited about your passion or your product this may not be the case with your target market. Keep on testing with your market and feel its pulse and its needs.

Harness Social Meedia
Begin building your brand by offering free quality content to your target audience. Choose the best social media channel that best works for your product. For example Instagram works best for visual appealing products or services, LinkedIn for blue collar professional services, Whatsapp for products that have that mass market appeal.

Get a mentor
Get someone to hand hold you in this journey of beginning your business. Someone that has the skills and experience to guide you and inspire you in the formative stages of your business. This can be someone from your own personal network. These days there are several professional organizations that offer mentorship programmes to entrepreneurs that are starting up. Consider an organization like the Cherie Blair Foundation For Women in Business that offers mentorship programmes for fledgling entrepreneurs . I have shared the link to the program https://cherieblairfoundation.org/programmes/mentoring.

Can you think of other things that one can do to enable someone turn their passion into a business?

“Wacha niKwambie”
“Chase down your passion like it’s the last bus of the night.”– Terri Guillemets.
September 2020 – Turning your passion into a business
© Kwambie Nyambane,
September 2020.

Post Script
The writer to this article is a Business Development Manager in a regional bank in Kenya, East Africa. She is also a mentor in The Cherie Blair Foundation for Women in Business. She is passionate on matters Entrepreneurship. She is also a Business Development Consultant with special focus on start ups and emerging businesses.